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Where the Pavement Ends


Carlos Naude thinks the perfect off-road adventures make you step out of your comfort zone. This episode of Where the Pavement Ends tells the off-roading journey of this creative director and showcases his side-by-side adventure (in his Commander MAX XT) in Pioneertown, CA at one of their retreat locations. Watch how he rides to disconnect from the daily grind to reconnect with those he loves most.

Born in Mexico, Carlos Naude is a multidisciplinary creative at Ace Content working with leading brands such as North Face and Carhartt. He is also the principle/founder at Working Holiday Studio. He and his wife founded Casa Mami which is a much-acclaimed rental house in Pioneertown adjacent to Joshua Tree.

Carlos is always looking to the next adventure with his family and with his friends taking him on international off-road adventures or the local trails around Casa Mami.

A deeply thoughtful individual Carlos has a unique perspective on the role that adventure plays in his life, his work and his family. The story is meant to capture what the purpose of off-roading is in his life.

Why the Can-Am Commander for Carlos Naude?


“As a design-driven creative, Carlos found a match in Can-Am. He says that not only do the rides do it all and have the cool look that he likes, but also that the company delivers behind the branding. The Can-Am Commander is his go-to ride on every adventure. It “handles very well,” whatever he throws at it, and it nails the “dual purpose between work and play.” There’s a feeling that Carlos gets when he puts on a Can-Am helmet: it relegates everything else — the text messages, the phone calls, the emails, all of it — to the background. It makes Carlos smile and giggle. “It almost makes me feel like I’m a kid.” And what do kids love to do? To explore the world they live in.”