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All-New Roxor from Mahindra

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MAHINDRA INTRODUCES ROXOR, CREATING A NEW SUB-CATEGORY IN THE SIDE X SIDE POWERSPORTS SEGMENT

AUBURN HILLS, Mich., March 2, 2018 โ€” Automotive and powersports journalists from across the country, along with high-ranking federal and state officials, gathered today for the public unveiling of Mahindraโ€™s ROXORโ€”a new, off-road vehicle that signifies Mahindraโ€™s commitment to introducing their tough, no-nonsense automotive heritage to consumers in the North American market. ROXORโ€™s design demonstrates that Mahindra intends to stay true to their roots of industrial-grade construction and durability.

โ€œMahindraโ€™s 70-year automotive history has been forged by making authentic, rugged, purpose-driven vehicles; ROXOR is the embodiment of this historyโ€ฆand our brand,โ€ Mahindra Managing Director Pawan Goenka stated.

Mahindra ROXOR
Unlike the plastic-bodied, belt-driven vehicles long accepted in the Side x Side category, ROXOR offers a simple, hard worn approach, featuring a steel body on a boxed steel frame, a heavy-duty Mahindra turbo-diesel 4 cylinder engine, and an automotive style 5-speed manual transmission.

โ€œThe ROXOR creates a new sub-segment in the Side x Side industry, and the response weโ€™re getting from our newly appointed dealer body has been really outstanding. We have a National Dealer Meeting scheduled on March 18-20th, in San Antonio, Texas, where weโ€™ll sit down and discuss the roll-out and future product offerings. Weโ€™re approaching our goal of 300 โ€˜1st waveโ€™ dealers, and expect that weโ€™ll reach this target between now and the end of the show,โ€ said Rick Haas, Mahindra North America Automotiveโ€™s President and CEO.

ROXOR was conceived, designed, engineered and is being produced in Metro Detroit by Mahindra Automotive North America (MANA). MANA is part of the $19B Mahindra Group and recently opened a new NA Automotive headquarters and manufacturing center in Auburn Hills, MI. MANAโ€™s new operation is the central component of the 400,000 sq. ft. (spanning 3 facilities) footprint Mahindra now has in Metro Detroit, and is the first OEM manufacturing/assembly facility to open operations in Southeast Michigan in over 25 years.

www.ROXORoffroad.com
Mahindra Automotive North America has, to date, created 300 new jobs and invested over $230 million into Southeast Michigan. As both ROXOR production and other programs ramp up, Mahindra anticipates creating an additional 400 jobs and investing another $600 million in the local economy by 2020.