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UpFit High-Performance Luxury UTVs

Upfit UTV Inc. Announces Launch & Delivery of Showroom Vehicles


Upfit UTV Inc., a subsidiary of Fox Factory Holding Corp. (NASDAQ: FOXF) (“FOX” or the “Company”), is thrilled to announce the launch of its high-performance luxury utility terrain vehicles (UTVs) to showroom floors one week from today on March 22, 2024. Upfit UTV offers vehicles with unmatched quality, performance, and reliability. “I could not be more excited to introduce these state-of-the-art UTVs to the marketplace. What was once a dream over 5 years ago, is now a reality backed by precision engineering and innovative technologies. Whether you are an off-road enthusiast, a tailgater at a Saturday afternoon football game or want to enjoy a block party, our UTVs are customized so that you are creating memories and having FUN,” commented Justin Smith, Upfit UTV CEO and president.

UpFit High-Performance Luxury UTVs

UpFit High-Performance Luxury UTVs

Upfit UTV specializes in creating turn-key luxury UTVs customized to meet every driver’s unique desires and preferences. These vehicles will be the epitome of performance and luxury, developed with industry-leading experience and integrated solutions that ensure every component functions in perfect harmony. With planned offerings for the Desert, Dune, Trail, and Utility UTV markets, Upfit UTV will provide unparalleled quality and performance, supported by real-world testing and technology differentiation that is not currently offered in the marketplace.

UpFit High-Performance Luxury UTVs

World-Class Manufacturing

Upfit UTV’s new 120,000 sq. ft. state-of-the-art facility in Phoenix, Arizona showcases its commitment to quality, machining, and production excellence. Building upon Fox Factory Performance Vehicle Development’s extensive experience in upfitting trucks, this addition enhances the Company’s capability to deliver exclusive, highly capable, performance-driven luxury utility vehicles.

Superior Ownership Experience

Upfit UTV redefines vehicle ownership with lender retail financing, a nationwide service network, and proprietary products with a 30-day upfit turnaround.

UpFit High-Performance Luxury UTVs

Unique Patented Technologies & Components

Upfit UTV vehicles will boast innovative features such as clean airdrop, Live Valve® shock tuning upgrades, iQS® upgrades, frameless doors, magnetic clutch duct for Can-Am Maverick X3, shock forks, limit straps, and more – setting new standards in vehicle performance and design. In addition, Upfit UTV research engineers and design specialists look forward to introducing technologies that are currently being developed and field tested.


Upfit UTV dealers include Anderson Powersports, Adventure Motorsports NWF, Grapevine Powersports, Halls Motorsports, Liberty Motorsports, Olive Branch Motorsports, and RideNow Powersports (Peoria). For a current list of dealer, please visit our Dealer Map. 

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