RZR Claims Another Dakar Victory after covering nearly 5,000 kilometers (3,045 miles) across 13 grueling stages, Polaris’ RZR Factory Racing program, in partnership with LOEB FrayMédia Motorsport (LFM), again dominated the Side-by-Side...
Some careers are built slowly, layered year by year through incremental progress and quiet consistency. Others ignite when preparation meets the right proving ground. Sara Price’s rise in rally raid belongs firmly...
Polaris Off Road, the leader in off-road vehicle innovation, and LOEB FrayMédia Motorsport announces a five-rider lineup for the 2026 Dakar Rally. Led by back-to- back champions Brock Heger and Xavier De...
We're thrilled to share the sixth and final installment of Polaris’ Tough Doesn’t Quit: Defending Dakar series—"Triumph." This episode captures Brock Heger and Max Eddy Jr.’s dominant performance, securing RZR Factory Racing...
Polaris launched the fifth episode of Polaris' Tough Doesn’t Quit: Defending Dakar series, "Into the Storm." Watch Polaris Goes Into the Storm of Dakar.
ALSO SEE Polaris Wins Dakar 2025!
Polaris Goes Into the Storm of...
Polaris RZR Factory Racing Wins Dakar and Sébastien Loeb Racing (SLR) returned to the winner’s circle at the 47th edition of the Dakar Rally, as rookie driver Brock Heger and navigator Max...
We're thrilled to share the fourth installment of Polaris’ Tough Doesn’t Quit: Defending Dakar Part 4, "Trust".
In the high-stakes environment of the Dakar Rally, trust between the driver and co-driver/navigator is absolutely...
We're excited to share the third installment of Polaris’ Tough Doesn’t Quit: Defending Dakar series, "Drivers". This episode dives into the drivers who make Polaris’ Dakar efforts possible. Defending Dakar Part 3.
Defending...
