XP1K Video Drops August 5th
July 31st, 2013 San Diego, CA – The Martelli Brothers and their production team Mad Media – known internationally for their work producing and directing the first three Gymkhana videos…have done it again. Their new viral video campaign with UTV Underground – dubbed “XP1K”, begins today with the worldwide launch of the films trailer, and continues with the full video release Monday, August 5th on XP1K.com. The project is being timed with the release of the ground breaking 2014 Polaris RZR XP1000 off-road vehicle by Polaris Industries, which made it’s public debut this week at the Polaris dealer show in Washington D.C. For the production of XP1K, Mad Media and UTV Underground teamed up, and tapped off-road race champion and factory Polaris Pro UTV racer RJ Anderson to pilot their custom built 2014 Polaris RZR XP1K vehicles. The result is a seven and a half minute blitz of off-road action, jaw dropping stunts, and dynamic precision driving by RJ – laid against the unforgiving, post-apocalyptic backdrop of an abandoned iron mine near Desert Center, CA.
“XP1K features a barrage of over the top stunts and one-the-edge driving, and RJ absolutely hung it all out for this project. We put these cars through hell, and actually built two of them, knowing that we could destroy them on certain stunts. There are dozens of remarkable and dangerous shots in this video that rival anything ever captured on film. “ said XP1K co-director and Mad Media CEO Matt Martelli.
“XP1K represents the synthesis of our creative brainstorming sessions with RJ and Joey D, the remarkable RZR vehicle platform that Polaris has developed and perfected, the vision and expertise of our build partners, the unwavering support of our sponsors, help from dirt engineering expert Tony Vanillo who designed our location, as well as two decades worth of production experience that our Mad Media film crew and post-production teams have drawn on,” commented Mad Media COO and XP1K co-director Joshua Martelli. “We overcame a brutal heat wave, a host of location challenges, and an accelerated timeline…and ultimately produced a viral video that is completely kick-ass!”
View full video here: http://www.youtube.com/watch?v=rEbfteUIkYU
View Remix video here: http://www.youtube.com/watch?v=lbeNKhdMuc4
View GoPro Remix video here: http://www.youtube.com/watch?v=IDF9mKVJHTk
Visit www.xp1K.com for XP1K Specs and extensive photo galleries.